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Our philosophy

Time is a fascinating phenomenon. Over the years, it has divided many smart philosophers. Some say it’s real, some say it’s not. To be honest, we don’t know what to believe. Something we do know is that we love watches. We really do.

As much as we love wearing watches, we love designing them. The watch for us is an emotional and personal object, more than a piece to tell the time. This leads to our misson is to help people express themselves, to help tell the story about who we are and where we want to go in the journey of life.

We set out to create pieces that won’t only stand the test of time in terms of quality but also in terms of design and appearance. The designs aims to blend elegance with simplicity, to marry all details of the watch into a timeless piece that can be adapted to go with anything. All this to create watches that we believe will appeal to almost everyone with a sense for classic and timeless style.

Based out of beautiful Stockholm, our nordic influence shows in our minimalistic approach to design. This is something we do by heart and passion, which means we won’t release new watches every season but rather when we managed to create something that we can be truly proud of.